Overview:
ADVANTIDGE is a leading provider of custom identification solutions, specializing in printed identification badges and lanyards for various events and industries. One of our notable partnerships is with professional events management companies, who support the largest institutions and gatherings of their members, including automotive race cars, owners and drivers.
Each year an iconic manufacturer of sports cards holds a reunion to celebrate its motorsport heritage. Held at Laguna Seca in Monterey, California, the seventh iteration of the event, the reunion took place late September 2023, attracting over 90,000 attendees, making it the largest Porsche-only event in history.
Challenge:
With such a massive event, clear identification of personnel, including behind-the-scenes workers and celebrities, is crucial for security and logistics. The event management team required high-quality, color-coded custom printed lanyards and matching ID badges to differentiate between various VIPs. To enhance the custom look, a unique metal clip with Porsche branding was needed to attach the badges, ensuring authenticity and preventing unauthorized access to restricted areas.
Solution:
ADVANTIDGE leveraged its expertise in custom ID badge fulfillment to address the unique requirements of this very classy reunion. The process began with meticulous digital artwork creation, meeting the highest specifications to accurately represent the event and the branding requirements of this legendary automotive manufacturer. Once approved by the event management team, ADVANTIDGE executed a multi-step process to produce the custom ID badges, lanyards and metal clips.
Key Steps of the Process:
- Digital Artwork Design: Close collaboration with the events management team to coordinate artwork versions to create digital proofs that met the event’s branding guidelines and security standards.
- Database Proofing: Coordination with the events management IT team, database samples were requested to match up data fields, quality assurance for data errors and verification of kerning so that specific fonts would not prevent visibility of text.
- Custom Printing: Utilizing advanced printing technologies, our production process delivered high-quality, PMS color-coded identification badges that matched the corresponding color matching lanyards.
- Metal Clip Creation: A unique metal clip with Porsche branding was designed and manufactured to securely attach the badges to the lanyards, ensuring authenticity and preventing counterfeiting.
- Quality Assurance: Each set of lanyard, badge, and metal clip underwent rigorous quality checks to ensure accuracy, durability, and compliance with event specifications.
- Packaging and Distribution: Fulfillment with custom box and labeling of color-coded identification badges for efficient distribution onsite. This facilitates easy issuance upon arrival to behind the scenes personnel, presenters, celebrities and VIP’s.
Outcome:
By partnering with ADVANTIDGE, the event management team was able to enhance security and streamline identity management processes. With clear identification facilitated by custom printed badges and lanyards, security teams could easily differentiate between various personnel categories, including VIPs and behind-the-scenes staff. The custom metal clips with Porsche branding added an extra layer of security, making it difficult for unauthorized individuals to gain access to restricted areas. Overall, ADVANTIDGE’s expertise and commitment to quality contributed to the success of the event, ensuring a seamless experience for attendees, participants, and organizers alike.
